Think about it. How often have you read a “best-selling” book and thought, “I expected more from this book.” We tend to confuse best-selling with best-written when they mean different things. It’s in their names, you know. Best sellers are simply books that sell the most. They don’t have to have the best quality of writing. Just find the right publicist, create a catchy title and intriguing headings, and promise to reveal some uncovered secrets, then fill in the gaps.